Once a month or so we get a publication in the mail called The Georgia Bulletin. It's a little newspaper about the goings on of the Catholic church in Atlanta. Mixed throughout the articles there are usually advertisements about Catholic schools, religious movies, church bookstores - you know, the usual - very targeted advertisements.
We usually thumb through it, perhaps read an article or two and then toss it. The same thing happened this month; however one of those very targeted advertisements caught my eye. See below:
An aftershave that smells like the Pope? I'm not sure about you, but when I think of aftershave, I think of a rustic manly smell. I think TB's current Old Spice says something like, "smells like wilderness, open air and freedom". Corny? Yes. But I suppose it makes sense. And it probably works well from an advertising sense. But the Pope? Nada. I just can't make any sense of that. This puzzled me so much that I thought maybe if I visited the website I could understand it a bit more. I did find a further description of the product - but did I make more sense of it? Nope.
Benedictus - The marriage of linden blossom from Benedict's native Germany with frankincense from the Holy Land and bergamot from Italy creates a subtle and dignified fragrance, befitting a man of finely cultivated tastes. Barely perceptible is a nuance of citrus, and as it evolves, a discrete hint of musk. The overall impression is one of understated elegance. A slightly astringent and balsamic quality makes it a soothing and refreshing aftershave.
"Befitting a man of finely cultivated tastes?" With that description, my mind immediately goes to the Pope. Right? Doesn't yours? But hey - at $27 and free shipping to the US, what a steal!
Upon further investigation of the website, I did discover that if Benedictus isn't exactly your speed, there are other options. Made from the "private formula of Pope Pius IX" no less. Christmas is coming up after all.