Once a month or so we get a publication in the mail called The Georgia Bulletin. It's a little newspaper about the goings on of the Catholic church in Atlanta. Mixed throughout the articles there are usually advertisements about Catholic schools, religious movies, church bookstores - you know, the usual - very targeted advertisements.
We usually thumb through it, perhaps read an article or two and then toss it. The same thing happened this month; however one of those very targeted advertisements caught my eye. See below:
An aftershave that smells like the Pope? I'm not sure about you, but when I think of aftershave, I think of a rustic manly smell. I think TB's current Old Spice says something like, "smells like wilderness, open air and freedom". Corny? Yes. But I suppose it makes sense. And it probably works well from an advertising sense. But the Pope? Nada. I just can't make any sense of that. This puzzled me so much that I thought maybe if I visited the website I could understand it a bit more. I did find a further description of the product - but did I make more sense of it? Nope.
Benedictus - The marriage of linden blossom from Benedict's native Germany with frankincense from the Holy Land and bergamot from Italy creates a subtle and dignified fragrance, befitting a man of finely cultivated tastes. Barely perceptible is a nuance of citrus, and as it evolves, a discrete hint of musk. The overall impression is one of understated elegance. A slightly astringent and balsamic quality makes it a soothing and refreshing aftershave.
"Befitting a man of finely cultivated tastes?" With that description, my mind immediately goes to the Pope. Right? Doesn't yours? But hey - at $27 and free shipping to the US, what a steal!
Upon further investigation of the website, I did discover that if Benedictus isn't exactly your speed, there are other options. Made from the "private formula of Pope Pius IX" no less. Christmas is coming up after all.
Post a Comment